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Capitalising on the customer automobile journey

Shifting customer trends Over the past year, the automobile industry has experienced a sharp decline in car production and sales. This downturn in supply and demand resulted in a 3% drop in vehicle purchases globally. This slump was the result of production adjustments to comply with new emissions standards and a large drop in demand from the Chinese market. Looking specifically at Europe, new car sales are projected to rise by 34%. ...

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